Capsule CRM Pricing: Five Tiers, Priced by Where You Stand
Capsule's pricing URL redirects to a signup page that draws dollars or pounds by location. Both annual ladders, the contact ceilings, the add-on and the downgrade rule.
Capsule CRM pricing starts with a Free plan for two users and 250 contacts. Billed annually, Starter is US$18, Growth US$36 and Advanced US$54 per user per month, or £14, £27 and £42 in pounds; monthly billing costs more. Ultimate is quoted, and contact ceilings separate the tiers.
Key takeaways
- Capsule's pricing URL redirects to its signup page, which shows dollars, pounds or euros depending on where the visitor is.
- Billed annually, Starter, Growth and Advanced cost US$18, US$36 and US$54 per user per month; billed monthly, US$21, US$38 and US$60.
- The annual saving label reads 14%, 20% or 26% by currency, while the FAQ says up to 15%, and the dollar Growth tier saves the least.
- Contact ceilings of 250, 30,000, 60,000 and 120,000 separate the tiers, and a downgrade must fit the lower tier's limits first.
Reviewed and updated October 1, 2026
Capsule's pricing URL no longer serves a pricing page of its own. It redirects to the signup page, and that page draws its prices after working out where the visitor is, in dollars, pounds or euros. Capsule CRM pricing therefore comes in three currencies and two billing states, and the contact ceiling on each tier is still the number that decides which one a team needs.
Capsule CRM pricing: five tiers, one free, one quoted
Capsule CRM pricing runs from a Free plan for two users to four paid tiers priced per user per month. Billed annually, Capsule's signup page lists Starter at US$18, Growth at US$36 and Advanced at US$54, or £14, £27 and £42 in pounds and €15, €28 and €49 in euros. Monthly billing costs more, and Ultimate is quoted on one version of the page and priced on another.
The Free tier includes 250 contacts, five custom fields, one sales pipeline, one project board, custom sales milestones, custom task categories and a Gmail or Outlook mail connection. Starter raises the contact ceiling to 30,000 and adds email templates, a shared mailbox and custom activity types. Growth, which the page marks as recommended, lifts contacts to 60,000 and adds workflow automations, advanced sales reporting, multiple pipelines and project boards, email sync, team and access controls, and AI tools for business and contact enrichment, activity summaries and meeting prep. Advanced lifts contacts to 120,000 with 50 project boards and 50 sales pipelines.
Ultimate is where the page disagrees with itself. The same address served two versions of the signup page for this comparison. One describes Ultimate as ideal for scaling teams with 5+ users, with an account manager and custom training, and says the sales team will be in touch after a trial signup. The other prices it at £60 per user per month billed annually, with 240,000 contacts and a dedicated account manager. Treat the £60 as a figure to confirm on a call rather than as a list price.
Monthly billing, in three currencies
The billing toggle switches every card from the annual rate to the monthly one, and it responds to a click in an ordinary browser session. Billed monthly, per user per month, the page lists Starter at US$21, Growth at US$38 and Advanced at US$60; in pounds £17, £32 and £52; in euros €18, €38 and €60. Annual billing is the default render, so a reader who never touches the toggle only ever sees the lower figure. For a five-person team, in arithmetic labelled illustrative, Growth costs US$180 a month on annual billing against US$190 on monthly, US$120 a year apart; on Advanced the same team pays US$270 against US$300, US$360 a year apart. The gap is small on Growth and larger on the tiers either side of it. The footer's region switch offers three settings, US and International in dollars, UK and Europe in pounds, and Europe in euros, and the page picks one by location before offering the switch.
| Tier | USD | GBP | EUR |
|---|---|---|---|
| Free | US$0 | £0 | €0 |
| Starter | $18 or $21 | £14 or £17 | €15 or €18 |
| Growth | $36 or $38 | £27 or £32 | €28 or €38 |
| Advanced | $54 or $60 | £42 or £52 | €49 or €60 |
| Ultimate | Quoted on one version of the page; £60 annual on the other | ||
The annual saving has four different labels
The toggle's saving label changes with the currency. Capsule's page labels the annual saving as up to 14% on the dollar render, up to 20% in pounds and up to 26% in euros, while the FAQ beneath all three says Capsule offers up to 15% off for customers on the annual plan.
Worked out from Capsule's displayed prices, annual billing in dollars saves about 14% on Starter, 5% on Growth and 10% on Advanced. On Capsule's pound prices it saves about 18%, 16% and 19%. On Capsule's euro prices it saves about 17%, 26% and 18%. Each label tracks the best tier in its currency rather than the one you are buying, and the dollar Growth tier, the one the page recommends, saves the least of all nine.
Contact ceilings and the downgrade rule
Tiers are separated by contact ceilings of 250, 30,000, 60,000 and 120,000, and by features that arrive at Growth. The ceilings matter mostly on the way down. The FAQ allows upgrading or downgrading, with one caveat: the account has to stay within the limits of the plan it is moving to, and its own example is a Growth account with 60,000 contacts needing to remove 30,000 before it can move to Starter.
The add-on and the terms
Beneath the cards the page sells a Marketing add-on, described as working with Capsule to attract, win and keep customers, starting from $11 a month on the dollar render and from £7 a month on the pound render. It is Transpond, the email marketing suite Capsule owns, integrated with the CRM, and it is priced separately from the seat rate.
The FAQ settles the rest. The 14-day trial of any paid plan starts on signup, with every feature, and adding the team during the trial is allowed; the cards add that no card is required. There are zero setup fees and zero onboarding fees, and the account can be cancelled at any time. The FAQ describes the Free plan as great for individuals wanting to test the functionality before upgrading. Capsule is a service of Zestia Ltd, registered in England.
Who the page says it is for
The FAQ answers the question directly. Starter is for individuals and small businesses managing client and supplier relationships. Growth and Advanced are for larger small and medium businesses that want a bigger contact database, templates, multiple pipelines, project management and automations. Ultimate is for larger SMBs wanting enterprise CRM functionality at SMB prices. The site's sector menu lists professional services, manufacturing, consultants, construction, accountants and freelancers.
That is a relationship CRM for a service business rather than a sales engagement platform, and the contact ceilings confirm it: 30,000 contacts on the entry tier is far above what a small professional firm holds, so most buyers in the stated audience choose a tier for its features rather than its ceiling. The site's own CRM comparison for consulting firms is where Capsule sits beside the other products built for that buyer.
What an outbound team should weight at nothing
Capsule's Growth tier headlines workflow automations, defined on the page as a series of tasks, email notifications or stage changes within pipeline and project boards, and its Marketing add-on tracks lead nurture campaigns against contacts. Both describe follow-up machinery, and both are features this reader should weight at nothing for a cold programme. RevenueFlow sends one message per campaign, with no bumps and no thread replies. The reasoning is in why we stopped using follow-ups.
The mail connection row is the one to read for sending architecture. Capsule connects a Gmail or Outlook account on every tier, including Free, and that is the company's working mailbox. Cold volume does not belong on it. A CRM that logs replies from a separate sending stack is the shape this site runs, and the reasons are set out in the CRM comparison for cold email teams.
Why Capsule prices quoted online disagree
The page shows each visitor one currency and one billing state, so two people quoting "the Starter price" can both be right, one reading US$18 and the other £17. The saving label differs by currency too, and the FAQ carries a fourth figure. Quote a Capsule price with its currency and its billing state, or it is not comparable with anything. The pattern of a page that shows the annual figure first is shared with Pipedrive's pricing cards, and holding the two side by side is the fastest way to see which ceiling a small team would actually hit.
The short version
Capsule's pricing URL redirects to its signup page. Billed annually, per user per month, the signup page lists Starter at US$18, £14 or €15, Growth US$36, £27 or €28, and Advanced US$54, £42 or €49; billed monthly they rise to US$21, US$38 and US$60, £17, £32 and £52, or €18, €38 and €60. Free covers two users and 250 contacts, and Ultimate is quoted on one version of the page and £60 annual on the other. The page's Marketing add-on starts from $11 or £7 a month, the trial is 14 days with no card, there are no setup or onboarding fees, and a downgrade must fit the lower tier's limits.
For the field around it, the site's own Capsule CRM alternatives page sets the product against the rest of the category. If the constraint is the number of qualified conversations reaching the CRM rather than which tier holds them, see what a first campaign produces against a qualification standard agreed in writing before launch.
Pricing and features are taken from the vendors' own pages: Capsule's signup page, which its pricing URL redirects to, read in all three regions and both billing states. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- How much does Capsule CRM cost?
- Capsule's signup page lists a Free plan for up to two users, then Starter at US$18, Growth at US$36 and Advanced at US$54 per user per month billed annually. Monthly billing costs US$21, US$38 and US$60. In pounds the annual rates are £14, £27 and £42. Ultimate is quoted on one version of the page.
- Does Capsule CRM have a free plan?
- Yes. The Free plan allows up to two users and 250 contacts, with five custom fields, one sales pipeline, one project board and a Gmail or Outlook mail connection. Capsule's FAQ describes it as great for individuals wanting to test the functionality before upgrading, and the paid plans also come with a 14-day trial that needs no card.
- How much do you save with Capsule's annual billing?
- It depends on the currency and the tier. From the displayed prices, annual billing saves about 14% on Starter but only about 5% on Growth in dollars, and about 18%, 16% and 19% across the tiers in pounds. The toggle labels read up to 14%, 20% or 26% by currency, while the FAQ says up to 15%.
- Can you downgrade a Capsule CRM plan?
- Yes, but the account has to fit the limits of the plan it is moving to. Capsule's FAQ gives the example of a Growth account holding 60,000 contacts, which would need to remove 30,000 contacts before it could move to Starter, whose ceiling is 30,000. Check contact counts before loading a large list on a higher tier.
About the author.
B2B cold email experts helping companies generate qualified leads through done-for-you outreach campaigns.
RevenueFlow Team
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