Every note here comes out of a campaign we ran ourselves. Real send volumes, real reply rates, the experiments that worked and the ones we killed at day 14. Written by the RevenueFlow founders, with the numbers left in.
Showing 1 to 12 of 23 articles
Every B2B buyer sits in one of three states: not aware, shortlisting, or ready to buy. Each needs a different play, a different stack, and a different metric.
Field Notes · Demand Generation · GTM Strategy
429 inbound leads, 13 sales calls, 12 closed deals and $15,267 in ten days. The full arithmetic, including the 3 percent lead-to-call rate the headline hides.
Field Notes · Inbound Marketing · Content Strategy
A client went from 1.4K to 32K+ followers in 5.5 months and 36.5M impressions. The three-phase distribution playbook, the cadence, and what the numbers omit.
Field Notes · Content Marketing · LinkedIn
ZoomInfo took the ticker GTM in May 2025. By late July 2026 it traded under $1B. Here is what the GTM software category is actually worth, with dates attached.
Field Notes · GTM Strategy · Market Analysis
Hiring plans price an SDR at salary plus commission. Ramp, tenure and failed hires are the costs that never make the spreadsheet, and they change the answer.
Field Notes · SDR · Sales Automation
HeyReach hit $10M with 23 people in Skopje. lemlist reached $53M with no primary VC. Here is the European GTM tooling map and what it changes for buyers.
Field Notes · GTM Software · Market Analysis
Smartlead crossed $20M ARR in 2025 with no outside funding. Here is the five-part go-to-market playbook behind it, and the caveat that decides if you can copy it.
Field Notes · GTM Strategy · Cold Email
Of 99 Claude Code skills I built for RevenueFlow, 24 touch revenue. Here are those 24, grouped by GTM stage, and the three ways this approach breaks.
Field Notes · Claude Code · AI Agents
Copy tweaks move cold email results a little. The offer moves them 10 to 20x. Six rules for fixing the offer, the audience and the proof before the wording.
Field Notes · Cold Email · Offer Design
Cluely retracted $7M and admitted to $5.2M. Decagon is valued at 128 times revenue. Here are the six questions that separate real revenue from a headline.
Field Notes · Vendor Selection · AI Sales Tools
In 2025 we spent more than $430K testing go-to-market plays. Six survived. Here is what the money bought, what it did not, and what I would do differently.
Field Notes · GTM Strategy · Lead Generation
Twenty-seven intent signal providers, grouped by how you actually connect them: MCP servers, REST APIs, webhooks, and orchestration. Plus what each one is for.
Field Notes · Intent Data · APIs
Done-for-you GTM engines that book real meetings. Book a call and we'll map yours.