Tool comparison · Head to head

Clay vs Close

A factual comparison of features, pricing, and capabilities.

Updated 2/6/2026

The contenders

Tool A

Clay

Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

Starting atCustom0

Tool B

Close

A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Starting at$19/month

Line by line

Pricing comparison.

Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

Capabilities

Feature comparison.

Feature	Clay	Close
150+ data provider integrations
AI-powered enrichment (Claygent)
Unlimited users on all plans
Credit rollover
Workflow automation
Data waterfall enrichment
Custom API key support
HTTP API integration
Webhooks
Built-in calling with Power Dialer
Native SMS messaging
Email sequences and templates
Automated workflows
Predictive dialing
AI Email Assistant
Pipeline and activity reporting
Role-based access and permissions

Available

Partial/Limited

Not Available

Ecosystem

Native integrations.

Clay

SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

Close

ZapierSlackGmailMicrosoft OutlookZoomHubSpotSegmentCalendly

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Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.