Tool comparison · Head to head

Apollo.io vs Close

A factual comparison of features, pricing, and capabilities.

Updated 2/6/2026

The contenders

Tool A

Apollo.io

All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.

Starting atCustom0

Tool B

Close

A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Starting at$19/month

Line by line

Pricing comparison.

Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

Capabilities

Feature comparison.

Feature	Apollo.io	Close
210M+ contacts database
30M+ companies
AI-powered multichannel campaigns
Email deliverability guardrails
Anonymous visitor identification
Real-time form enrichment
Contact and company enrichment
Advanced filtering
CRM data cleansing
Pipeline boards
Built-in calling with Power Dialer
Native SMS messaging
Email sequences and templates
Automated workflows
Predictive dialing
AI Email Assistant
Pipeline and activity reporting
Role-based access and permissions

Available

Partial/Limited

Not Available

Ecosystem

Native integrations.

Apollo.io

SalesforceHubSpotOutreachSalesLoftMarketoSendGridLinkedIn

Close

ZapierSlackGmailMicrosoft OutlookZoomHubSpotSegmentCalendly

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Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.