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    Clay vs Groove by Clari

    A factual comparison of features, pricing, and capabilities

    Last updated: 2/6/2026

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting at: Contact for pricing

    Groove by Clari

    Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

    Starting at: Contact for pricing

    Pricing Comparison

    Prices shown are monthly rates. Annual billing may offer discounts. Visit official websites for current pricing.

    Feature Comparison

    FeatureClayGroove by Clari
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    Salesforce-native architecture (no data sync needed)
    Multi-channel engagement flows (email, phone, LinkedIn)
    Auto-logging of all activities to Salesforce
    Email tracking with open and click analytics
    Dialer with call logging and recording
    Meeting scheduler with calendar integration
    Analytics dashboards for sequence performance
    Template and snippet management
    Revenue intelligence (via Clari platform)
    Account-based engagement workflows
    Available
    Partial/Limited
    Not Available

    Integrations

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

    Groove by Clari

    SalesforceGmailMicrosoft OutlookMicrosoft 365Google CalendarLinkedIn Sales NavigatorClariZoomSlack

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    Information on this page is gathered from official sources and may change. Pricing and features were last verified on 2/6/2026. Please visit the official websites for the most current information.